Penguin and Intended
Did someone say "Lunch?"
Victoria Strauss, blogging for the Science Fiction and Fantasy Writers of America on Writer Beware, asked the other day: “Why the Hate?” from the independent publishing community about Penguin’s Book Country.

I think “hate” might be far too strong a word to describe the reactions of the bloggers I’ve read on the subject of Penguin’s recently launched vanity press endeavor. But I think it would be fair to say that among the reactions is a fair bit of outrage. 

As Jim Kukral points out on No Publisher Required, vanity publishers are nothing new, but when the second-largest publishing conglomerate in the world jumps into the vanity business: “We’re angry at legacy publishers for letting us blaze the trail they said was idiotic to follow...” 

So first they say we’re making a biiiiiig mistake, then they invite inexperienced writers to pay them money to do the same. Yeah, I get why that might piss a few people off.

No Worse Than the Worst? Worse.
Ms. Strauss thinks the “(shudder) "indie," ” community is missing the point, that Penguin’s “self-publishing” scheme is no worse than any of the others. Perhaps it’s not worse than some, but even she agrees that doesn’t make it a good thing for writers. 

In one way it certainly is worse than the others: David Shanks, Penguin Group USA’s CEO, has publicly stated that they consider Book Country their “farm team.” “The lifeblood of any publisher is finding new talent,” he says in an interview with Rich Fahle at this year’s Digital Book World. “...we’ll start to look seriously at those people and say ‘Aha! here’s our new crop of potential best-selling authors.’”

Don't Be The Fish!
This is going to be an irresistible lure for a lot of writers. But “lure” is the word to keep in mind. Writers, you’re the fish here. They're taking your money AND a fat royalty to do what you could quickly learn to do yourself, or hire done for a reasonable flat fee. 

Listen up! Publishers have always had a system in place for finding new talent. It's called submissions. True, they pick a very few of the many submissions they receive for the privilege of publication, they offer really terrible terms and crap royalties, and the author abandons considerable control for very little of the take, which is why there's an independent publishing community in the first place. 

Penguin Plans to Be the Penguin
But what if a publisher could bypass agents, who are getting a lot of bad press lately, and get people to submit directly to them and actually pay for the privelege of bucking roughly the same odds—roughly .02% according to one editor's recent estimate—of being picked up for publication. Now they've turned what was formerly a free service into a paying proposition. That's a smart publisher being the penguin to your hapless fish.

Yes, the reactions from the independent publishing community to Penguin’s vanity publishing scheme have been overwhelmingly negative. I believe that’s because as a group independent authors are passionate about educating other authors. Penguin only seems passionate about separating them from their money.

The Indiepub Community on Penguins and Fish
Joe Konrath lays out a clear explanation of what writers get—and don't get—for their money.

Lee Goldberg takes you on a tour of “Sucker Country

David Gaughran reports: Penguin Launches Rip-Off Self-Publishing “Service”   

J W Manus tells you How Penguin Book Country is Running the Con Game 

Jim Kukral, on No Publisher Required, is Thinking Longer About Penguin

David Burton at Random Musings shows how you can Forget Penguin’s Book Country – Do It Yourself

Kevin O. McLaughlin at Swords & Starflight asks Dear Penguin and Book Country: How stupid do you think writers are? 

And as always, lots and lots of good analysis and opinions on the subject on The Passive Voice here (Penguin Launches a Self-Publishing Service) and here (Something Else Penguin Book Country Should be Ashamed Of)

 


Comments

Cathy Doyle
11/26/2011 12:13

And here I was just annoyed with them because they decided to remove their ebooks from our library collections! Is this company being run by morons these days?

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11/26/2011 14:00

Cathy, I'm just not sure anymore. I think they may have expected other publishers to follow them in yanking back ebooks from libraries over "security concerns." Didn't happen. I do, however, expect lots more publishers to "help" authors publish their books for a fat fee and a chunk of royalties. It's like free money.

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11/26/2011 14:15

Oh, the irony!

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11/26/2011 14:25

Zackly!

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11/26/2011 15:26

I felt the article was more about Victoria Strauss's anti-indie prejudice than an objective assessment of Penguin's venture. If we were all against it, she was going to find something to say in its favour.

(If I can make Ms Strauss shudder just by referring to myself as an indie author, then it's a term I'll be using quite a lot in future...)

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11/26/2011 15:46

I don't find her assessment particularly objective either, but she's writing for SFWA, whose authors are virtually all traditionally published. I don't think she wants to piss anyone off.

Yeah, the "(shudder) 'indie'" remark will no doubt come back to haunt her. She made an attempt to cover for it, saying it's because to her "independent press" means a publisher without a corporate parent (which certainly applies to you, me, and most other "indie" authors we know), but not to authors who are publishing through a middleman (like Book Country, perhaps?). Frankly, I'm not buying it. That piddly distinction is not, in my opinion, worthy of (shudder) "indie."

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12/01/2011 23:08

I think Penguin's trying to cash in on the still prevalent desire to be validated by a traditional publisher. From a business perspective, it's not a dumb move at all for Penguin and I agree that it won't be long before other publishers jump at this.

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12/02/2011 07:21

Penguin's global CEO, John Makinson, was recently quoted thus:

"Asked what he sees in the immediate future, Makinson replied 'dark clouds.'”

So if Penguin's nervous, they're all nervous. Book Country is the Big 6's coalmine canary. I'm pretty sure they don't care what a lot of mouthy indiepubbers think of it, but if it doesn't fall over dead the rest will be lining up to do the same, which I think is a little shameful and a little pathetic.

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12/27/2011 14:14

to your point, I have a motif on my thrillers, a target. Seems to have now shown up on clancy's new series, Should I sue? Not really, but penguin books (clancy's publisher) used it, actually similar, makes you wonder, and besides the covers are boring anyway. BTW glad Joel pointed you out, will follow.

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Bridget
12/30/2011 13:03

Bestselling authors' covers don't have to be particularly exciting, since they're usually encountered at the front of the store in large displays, with the name the most eye-catching feature. Makes for easy buying with little thought involved. We should all be so fortunate, though many of us will need to get there in some other way than having a "big 6" publisher create self-fulfilling prophecies for our success.

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Doris
12/28/2011 20:06

I could not believe my eyes when I read Victoria Strauss's article, which was totally contrary from what you read on their website otherwise. But I was also surprised when I sent her the worst vanity book contract I have ever had in my hands from a notorious publisher in Canada. Maybe she shuddered at the word Canada?

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Bridget
12/28/2011 20:24

Doris, I think it's really, really difficult for a writer whose career depends on the good graces of the Big Six to say anything really damning about them. I understand her caution. Maybe someone with less conflict of interest (and I do not use that term in its strictest legal sense) should have written that particular item.

And Canadians? We love you guys, eh?

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